About Back links. How it works?

A backlink is a link that one links get from another website. Backlinks can make a huge impact on a website's prominence in search engine results. This is why they have considered very useful website's for improving SEO ranking. Search engines can calculate to pages on your own domain. Whenever backlinks occur or visit it is like receiving a vote for a web page. The more votes you get from the authoritative sites creates a positive effect on a site’s ranking and search visibility.

Why it's important?

Backlinks play a vital role and it is important for both search engines and end-users. It helps them determine how authoritative and relevant your site is on the topic that you rank for the search engines. Backlinks to your website are a signal to search engines were furthermore and that other as external websites are endorsing your content. Many sites link together into the same web page or website, the search engines can interpret that content is worth linking, and they're also worth ranking higher on a SERP. Many sites link to the same web page or website in the search engine. It can interpret that content is worth linking and there also worth in ranking higher

What do backlinks do?

·         Backlinks promote your brand. Simply by virtue of their existence, they provide additional exposure for your online presence. Since your website and information show up on web pages relevant to your niche, back links help create awareness of your brand. This translates into a passive boost to your Web traffic over time – one that you don’t need to put additional work into maintaining.

·         Backlinks boost your authority. The more Google’s automated processes “respect” your authority, the higher your website’s ranking in relevant, organic search results. A high-quality backlink tells search engine crawlers that your presence online is the real deal – an authority within its niche. This, followed by registry listings, is the major deciding factor in Google’s regard for your website’s authority.

·         Backlinks work well with social media. Backlinks in social media work with social media marketing, or SMM, encouraging social media users to spread awareness of your brand on their own recognizance.

 How does it work:

Now that we have established what backlinks are, let’s look at their structure and find out how they work.

Take a look at the link structure on the picture. This is an example of a link we’ve used for our push vs pull marketing case study on the Morning Score blog.

<a href=”https://morningscore.io/wp-content/uploads/2017/12/Conversion-rate-study-per-channel-and-strategy.pdf”>source</a>

Backlinks are also called hyperlinks. They consist of text or image called anchor text and anchor image respectively. Those anchor elements represent the text or image you click on that will send you over to another website. In the example above, the anchor text that will be displayed on the screen is  “source”

If this all seems too complicated, worry not, as you’ll probably never have to do that. That’s because all major content management systems (platforms that allow you to manage content – e.g., blog platforms like WordPress) allow you to set up hyperlinks with a few simple clicks. Interestingly, the icon for creating a hyperlink is represented as two chain pieces linked together.

 Which a backlink is best:

Knowing how backlinks work and how to manage them is crucial because it determines how search engines treat your website as well. There are two types of links – DoFollow and NoFollow.

Dofollow backlinks

The DoFollow backlink tag (also known as “Follow”) is the original tag that passes a value (link juice) between web pages. Imagine that while writing an article for your customers you find a great source. It could be supplementary material, a review of your product, a case study or anything else, even one of your pages. Naturally, Google wants to know what’s the purpose behind you linking to another source. It’s in their best interest to satisfy not only you as a business but also your end consumer. Otherwise who will be using the platform, right? Here, the DoFollow tag tells search engines that you point to that website AND you also recommend it.

DoFollow Backlink Example:
<a href=”http://www.morningscore.io”>This is a DoFollow Link </a>

The DoFollow link is the standard link used by default – it has no additional attributes. That makes it easy as you don’t have to do anything to create a DoFollow link.

Nofollow backlinks

With the NoFollow tag, things are slightly different. To understand better, imagine you are writing a news article for a big media outlet. Often, it happens so that you have to link to smaller pages that you don’t necessarily trust or recommend. In these cases, using the NoFollow tag is an excellent option because it tells Google that you point to a website but do NOT necessarily recommend or trust it.

NoFollow Backlink Example:
<a href=”http://www.morningscore.io” rel=”nofollow”>This is a NoFollow Link </a>

The difference comes from the rel=” no follow” attribute. It basically tells search engines not to count this link in terms of ranking so they won’t pass the value (link juice).

 Conclusion:

Getting unique and authoritative links is crucial for higher ranking in the SERPs and improving your SEO. Google's algorithm on an evaluation of links evolved in recent years creating a more challenging process now to get high-quality backlinks. External links still matter and aren’t obsolete, so start working on strategies to get valuable backlinks to improve your search visibility.